Manage curriculum resources
Company
Coucou
Business type
B2C
Company type
Startup
Sector
Education
Coucou French Classes has three main campuses: NYC, LA and online. I worked on a student portal giving access to curriculum ressources, and laid the foundations of a new scalable design structure. I conducted user research, high-fidelity design, handoff and workshops.
Enhance the user experience on the Coucou website to improve access to curriculum resources and boost resubscription rates.
Achieve a 10% increase in resubscription rates within six months post-website update.
Measure a 75% decrease in help requests related to website usability within three months of the update.
Track the number of visits to curriculum resource sections per student (target: 25% increase in visits per active student).
Collect and improve student satisfaction scores regarding website usability (target: 4.5/5 average satisfaction rating).
Emily Wang
French Student
She’s here to learn French with real people and enjoy other students’ company. She uses the student portal when she needs to access some specific information: check her lessons schedule, retrieve zoom links and ID, catch-up if she skipped a class, access some resources, and take end of level quizzes.
Redesigning this platform had a positive impact on tagged KPI (number of feedbacks given, answer keys viewed, number of exercice books sold) and allowed for the front end to plan for future features without breaking the existing structure or downgrading the UX.
